The new book by the world famous marketing guru Philip Kotler “Marketing 3.0” will be a revelation for many and only for the most experienced in marketing will it be a confirmation of what they themselves have intuitively guessed for a long time. In developed countries today (and in developing countries very soon), only the company that masters and begins to apply marketing 3.0 can count on winning over its competitors. In short, this is a method of subtle, sophisticated influence on the consumer, which affects not only the mind and emotions, but also the human soul. Use it, and soon all the buyers and clients of your competitors will come to you. A huge advantage of marketing 3.0 over the two previous versions is that with its help any company will be able to join in solving global problems of humanity (poverty, environmental pollution, social injustice , fatal diseases) with commercial benefit for yourself! Do good - and make money from it. The book will be useful not only to practicing marketers and managers at various levels, but also to teachers and students.