This “Express Course” is a condensed presentation of the 12th edition of the main work of F. Kotler and K. L. Keller “Marketing Management”. The book retains the completeness and content of the narrative, contains all the main cases, models and projects. The new, 3rd edition has been significantly changed and expanded. A co-author has appeared - one of the world's leading specialists in branding, new concepts have been added, many topics have been developed and reflect modern market realities, examples have been completely changed. The brevity of the text allows us to recommend this book to university students studying marketing, in addition, it will provide invaluable assistance to those who wants to know everything about marketing, but who does not have enough time to read the full version of “Marketing Management”. Translation: I. Malkova