“Marketing for Government and Public Organizations” is a revelation book designed specifically for government workers. It contains dozens of success stories from government organizations of all types and from all over the world. World-famous expert Philip Kotler and social marketing consultant Nancy Lee show that marketing is not just another expense item and not just communications, but a whole range of activities to improve the standard of living of citizens. The book will introduce you to the basic foundations of marketing in relation to the public sphere, teach you how to use marketing tools in order to gain the support of citizens and influence public opinion as a whole. The ultimate goal of these events, to which the authors’ idea boils down, is to increase the revenue side of the state structure’s budget and reduce expenditures.