Lateral marketing: technology for searching for revolutionary ideas
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Lateral marketing is a technique for finding non-standard market solutions. It allows you to develop new products, find new market niches and ultimately make a business breakthrough. In this book, you will find a detailed guide to introducing lateral marketing into your company's practice. Without a doubt, lateral marketing is becoming a key market concept of the 21st century, and managers are pushing the boundaries of their thinking and significantly increasing profits.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/899058/UA
Data sheet
- Name of the Author
- Фернандо де Бес Триас
Филип Котлер - Language
- Ukrainian
- Release date
- 2010
- Translator
- Лариса Л. Царук
Татьяна В. Виноградова
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Lateral marketing is a technique for finding non-standard market solutions. It allows you to develop new products, find new market niches and ultimately make...