65% of global GDP is concentrated in just 600 cities. Philip Kotler, one of the world's top marketing experts, and his brother Milton, an international marketing strategist, offer an action plan on how to best choose a city for further business expansion, suggest what to look for when opening a branch, and explain why building long-term relationships with city authorities will bring you significant benefits in the future. Every leader who wants to ensure the growth and expansion of their enterprise should read this book. The Kotler brothers rightly point to the increasingly urbanization of the global economy and the rapid growth of cities in developing countries as two key trends that company presidents must address to remain leaders and prosper in the new century.