Lateral marketing: technology for searching for revolutionary ideas
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Lateral marketing is a technique for finding non-standard market solutions. It allows you to develop new products, find new market niches and ultimately make a business breakthrough. In this book, you will find a detailed guide to introducing lateral marketing into your company's practice. Without a doubt, lateral marketing is becoming a key market concept of the 21st century, and managers are pushing the boundaries of their thinking and significantly increasing profits.
FL/899058/R
Data sheet
- Name of the Author
- Фернандо де Бес Триас
Филип Котлер - Language
- Russian
- Translator
- Лариса Л. Царук
Татьяна В. Виноградова
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Lateral marketing is a technique for finding non-standard market solutions. It allows you to develop new products, find new market niches and ultimately make...