Marketing 5.0. Next generation technologies
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Philip Kotler, a world-famous marketing guru, together with experts from leading digital transformation consulting MarkPlus, Inc. his new book offers know-how on using advanced marketing techniques, as well as a comprehensive examination of the challenges facing marketers today.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/412581/UA
Data sheet
- Name of the Author
- Айвен Сетиаван
Филип Котлер
Хермаван Картаджайя - Language
- Ukrainian
- Release date
- 2022
- Translator
- Анна В. В. Горман