Marketing 5.0. Next generation technologies
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Philip Kotler, a world-famous marketing guru, together with experts from leading digital transformation consulting MarkPlus, Inc. his new book offers know-how on using advanced marketing techniques, as well as a comprehensive examination of the challenges facing marketers today.
FL/412581/R
Data sheet
- Name of the Author
- Айвен Сетиаван
Филип Котлер
Хермаван Картаджайя - Language
- Russian
- Translator
- Анна В. В. Горман