Copywriting

David Огилви is a "father" and "classic" of advertisement, founder of one of the largest advertising agencies of Ogilvy Mather. He is confessed by the best copywriter of the.

A book targeted at those, who works with text : copywriters, PR - and SMM- of specialists, блогеров, even journalists. But humanity goes across all anymore...

Structures, tasks and processes of creation of content for packing and advancement of business in the Internet.Knowledge necessary to each are collected in a book, who wants.

Ability to joke is how hardly not key skill of modern copywriter, commercial writer, journalist, scenario writer and each, who in any case is related to tex...

Legendary book on selling texts. In her Joe Витале, one of the most high-paying in the world copywriters, exposes principles of hypnotic letter -...

Do you happen to want to create an article for social media? networks or a blog but don't know where to start? After reading this book, you will have endless...

A journalist and writer, editor-in-chief of edition are "Secret of firm", the author of books "Code of Дурова" and "God tell without a machine", how to think of and set forth the.

It book-training, where besides ten of instruments and hundred examples you will find practical tasks for development of skill of letter. Heading, structures and blocks ...

In this very practical guidance (before produced by a limit drawing under the name "Without a budget") you will find 50 effective marketing instrument...

This book is a set of methodologies, receptions and secrets on writing of selling texts (of texts for web-sites, polygraphy, commercial suggestions and other advertisement whole...

Fifty years back the most known American ad maker Россер Ривз (it exactly he thought of a slogan for M Ms : "Melt in to the mouth, but not in hands") wrote a book "Реал...

This book will teach you correctly, and main - effectively to intermingle with people in writing. Take advantage of recommendations of authors and you will be surprised, as far as.