Language:
Menu
- Menu
- Search
- Business-books
- Banking
- Reference Business-books
- Бухучет / taxation / audit
- State and municipal administration
- Office work
- Foreign business literature
- E-business
- Skilled management
- Corporate culture
- Short maintenance
- Business processes / of innovation
- A healthy way of life / is a fitness
- Histories of success and biography
- The personal efficiency / is the productivity
- Marketing and advertisement
- Science and technologies
- Negotiations and sales
- Psychology
- Family, children, education
- Management by a personnel and leadership
- Finances, investments, economy
- Close
- Personal efficiency
- Personal finances
- Logistic
- Small and midsize businesses
- Marketing, PR, advertisement
- PR
- Product placement
- Branding
- Директ-маркетинг
- Internet-marketing
- Classic marketing
- Client service
- Copywriting
- Loyalty
- Marketing for novices
- Marketing researches and analysis
- Мерчендайзинг
- Customer relations
- Partisan marketing
- Acquisition of customers
- Advertisement
- Eventful marketing
- Marketing strategy
- Management by an assortment
- Management marketing
- Close
- Management
- Management and shots
- Real estate
- About business popularly
- Oratorical art / of риторика
- Branch editions
- Negotiations
- Looking for a job / of quarry
- Political management
- Sales
- Work with clients
- Стартапы and creation of business
- Period-management
- Finances
- Securities / of investment
- Economy
- Foreign economic activity
- History of economy
- History of economic manoeuvres
- Books on an economy
- Macroeconomics
- Microeconomics
- World economy
- General economic theory
- Branch and inter-branch economy
- Management by an economy
- Economy of developing countries
- Economy of the developed countries
- Economic geography
- Economic statistics
- Economic analysis
- Economic development
- Close
- Close
- Child's books
- Abc-books
- Extracurricular reading
- Child's cognitive and developing literature
- Child's prose
- Child's fantasy
- Child's detectives
- Child's adventures
- Child's verses
- Foreign child's books
- Books for children
- Books for preschool children
- Books for teenagers
- Fairy-tales
- Educational literature
- School textbooks
- ГИА (ОГЭ, ГВЭ)
- ГИА on biology (ОГЭ, ГВЭ)
- ГИА on geography (ОГЭ, ГВЭ)
- ГИА on a foreign language (ОГЭ, ГВЭ)
- ГИА on an informatics and ИКТ (ОГЭ, ГВЭ)
- ГИА on history (ОГЭ, ГВЭ)
- ГИА on literature (ОГЭ, ГВЭ)
- ГИА on mathematics (ОГЭ, ГВЭ)
- ГИА on обществознанию (ОГЭ, ГВЭ)
- ГИА on Russian (ОГЭ, ГВЭ)
- ГИА on physics (ОГЭ, ГВЭ)
- ГИА on chemistry (ОГЭ, ГВЭ)
- Close
- ЕГЭ
- Literature for the extracurricular reading
- Working notebooks / of sample of writing
- List of school literature 10-11 class
- List of school literature 5-6 class
- List of school literature 7-8 class
- List of school literature 9 class
- Textbooks are a 1 class
- Textbooks 10 class
- Algebra 10 class
- Biology 10 class
- Geography 10 class
- Geometry 10 class
- Natural science 10 class
- Foreign language 10 class
- Informatics 10 class
- History 10 class
- Literature 10 class
- World artistic culture (МХК) 10 class
- Обществознание 10 class
- Bases of safety of vital functions (ОБЖ) 10 class
- Right 10 class
- Russian 10 class
- Technology 10 class
- Physics 10 class
- Physical education 10 class
- Chemistry 10 class
- Ecology 10 class
- Economy 10 class
- Close
- Textbooks 11 class
- Algebra 11 class
- Astronomy 11 class
- Biology 11 class
- Geography 11 class
- Geometry 11 class
- Natural science 11 class
- Foreign language 11 class
- Informatics 11 class
- History 11 class
- Literature 11 class
- World artistic culture (МХК) 11 class
- Обществознание 11 class
- Bases of safety of vital functions (ОБЖ) 11 class
- Right 11 class
- Russian 11 class
- Technology 11 class
- Physics 11 class
- Physical education 11 class
- Chemistry 11 class
- Ecology 11 class
- Economy 11 class
- Close
- Textbooks 2 class
- Textbooks 3 class
- Textbooks 4 class
- Textbooks 5 class
- Biology 5 class
- Geography 5 class
- Natural science 5 class
- Fine art (ИЗО) 5 class
- Foreign language 5 class
- Informatics 5 class
- History 5 class
- Literature 5 class
- Mathematics 5 class
- Музыка 5 class
- Обществознание 5 class
- Bases of safety of vital functions (ОБЖ) 5 class
- Bases of culture of Russia 5 class
- Natural history 5 class
- Russian 5 class
- Technology 5 class
- Physical education 5 class
- Close
- Textbooks 6 class
- Textbooks 7 class
- Algebra 7 class
- Biology 7 class
- Geography 7 class
- Geometry 7 class
- Fine art (ИЗО) 7 class
- Foreign language 7 class
- Informatics 7 class
- History 7 class
- Literature 7 class
- Музыка 7 class
- Обществознание 7 class
- Bases of safety of vital functions (ОБЖ) 7 class
- Russian 7 class
- Technology 7 class
- Physics 7 class
- Physical education 7 class
- Chemistry 7 class
- Close
- Textbooks 8 class
- Algebra 8 class
- Biology 8 class
- Geography 8 class
- Geometry 8 class
- Fine art (ИЗО) 8 class
- Foreign language 8 class
- Informatics 8 class
- History 8 class
- Literature 8 class
- Музыка 8 class
- Обществознание 8 class
- Bases of safety of vital functions (ОБЖ) 8 class
- Russian 8 class
- Technology 8 class
- Physics 8 class
- Physical education 8 class
- Chemistry 8 class
- Ecology 8 class
- Close
- Textbooks 9 class
- Algebra 9 class
- Biology 9 class
- Geography 9 class
- Geometry 9 class
- Fine art (ИЗО) 9 class
- Foreign language 9 class
- Informatics 9 class
- History 9 class
- Literature 9 class
- Музыка 9 class
- Обществознание 9 class
- Bases of safety of vital functions (ОБЖ) 9 class
- Russian 9 class
- Technology 9 class
- Physics 9 class
- Physical education 9 class
- Chemistry 9 class
- Drawing 9 class
- Ecology 9 class
- Close
- On-line tutorials
- School methodical supplies
- School textbooks on algebra
- School textbooks on English
- School textbooks on astronomy
- School textbooks on biology
- School textbooks on geography
- School textbooks on geometry
- School textbooks on natural science
- School textbooks on a fine art (ИЗО)
- School textbooks on an informatics
- School textbooks on history
- School textbooks on the study of a particular region
- School textbooks on literature
- School textbooks on mathematics
- School textbooks on a world artistic culture (МХК)
- School textbooks on music
- School textbooks on German
- School textbooks on обществознанию
- School textbooks on the surrounding world
- School textbooks on bases of safety of vital functions (ОБЖ)
- School textbooks on bases of moral culture of Russia
- School textbooks on jurisprudence
- School textbooks on a rhetoric
- School textbooks on Russian
- School textbooks on technology
- School textbooks on physics
- School textbooks on a physical culture
- School textbooks on French
- School textbooks on chemistry
- School textbooks on drawing
- School textbooks on a calligraphy
- School textbooks on reading
- School textbooks on ecology
- Close
- ГИА (ОГЭ, ГВЭ)
- Close
- House, summer residence
- Foreign literature
- Foreign dramaturgy
- The foreign classics
- Foreign computer literature
- Foreign literature about a culture and art
- Foreign educational literature
- Foreign poetry
- Foreign applied literature
- Foreign psychology
- Foreign publicism
- Foreign religious and esoteric literature
- Foreign religious literature
- Foreign certificate literature
- Foreign ancient literature
- Foreign fantasy
- Foreign esoteric literature
- Foreign to фэнтези
- Foreign hits
- Foreign detectives
- Foreign love-affairs
- Foreign adventures
- Foreign humour
- Modern foreign literature
- Close
- Knowledge and skills
- Study of languages
- Histories from life
- Computer literature
- Culture and art
- Popular scientific literature
- Guide-books
- Саморазвитие / is a personality height
- Dictionaries, reference books
- Guidances
- Manuals for self-tuition
- Dictionaries
- Certificate literature
- Reference books
- Bibliographic reference books
- Biobibliographic reference books
- Biographic reference books
- Domestic reference books
- Other reference books
- Scientific reference books
- Social and political reference books
- Popular reference books
- Productively-practical editions
- Technical reference books
- Educational reference books
- Close
- Encyclopaedias
- Close
- Educational and scientific literature
- Safety of vital functions
- Military business
- Humanitarian and public sciences
- Historical scientific and educational literature
- Culture and inlightening
- Культурология
- Pedagogics
- Politics
- Religious studies / are history of religions
- Sociology
- Educational and scientific literature on psychology
- Philology
- Philosophy
- Legal literature
- Advocacy
- Administrative law
- Joint-stock right
- Arbitrage judicial right
- Military right
- Civil law
- Civil judicial law
- Landed right
- History of right
- Commercial right
- Constitutional right
- Criminalistics
- Criminology
- International law
- Municipal right
- Tax right
- Organs of justice
- Jurisprudence
- Enterprise right
- Family law
- Insurance right
- Judicial right
- Custom right
- Theory of the state and right
- Labour right
- Criminally-executive right
- Уголовно-процессуальное right
- Criminal law
- Financial right
- Jurisprudence
- Close
- Close
- Natural sciences
- Books of problems
- Medicine / is a health protection
- Obstetrics and gynaecology
- Anaesthesiology
- Asepsis and антисептика
- Venereology
- Gastroenterology
- Gerontology
- Hygiene
- Dermatology
- Immunology and allergology
- Cardiology
- Clinical medicine
- Medicine
- Narcology
- Neurology
- Нейропсихология
- General pathology
- Oncology
- Orthopaedy and traumatology
- Otorhinolaryngologist
- Ophthalmology
- Paediatrics and неонатология
- Applied industries of medicine
- Psychiatry
- Реаниматология
- Stomatology
- Toxicology
- Urology and nephrology
- Pharmacology
- Phthisiology and pulmonology
- Surgery
- Endocrinology
- Epidemiology
- Close
- Monographs
- Scientific works
- Practical works
- Other educational literature
- Rural and forest economy
- Engineering sciences
- High-tech
- Mountain business
- Informatics and computing engineering
- Constructions
- Light industry
- Материаловедение
- Engineer
- Normative documentation
- Общетехнические disciplines
- Bases of production
- Food industry
- Soft drinks
- Tunnings
- Pastry production
- Крахмалопаточное production
- Production of groats
- Flour-miller production
- Public food consumption
- Processing of garden-stuffs, vegetables
- Food production
- Production of taste foods
- Production of can food
- Production of milk
- Production of meat
- Production of bird
- Production of fish
- Saccharine production
- Baking of bread
- Close
- Instrument-making
- Planning
- Industry
- Radio electronics
- Building
- Technical literature
- Technologies of metals
- Transport
- Chemical technology
- Exploitation of industrial equipment
- Energy
- Close
- Textbooks and manuals for institutions of higher learning
- Textbooks and manuals for ссузов
- Учебно-методические manuals (методички)
- Close
- Close
- History
- Easy reading
- Psychology, motivation
- Books on psychology
- Age-related psychology
- Child's psychology
- History of psychology
- Management psychology
- Development of psyche
- Sex and relations
- Love and relations
- Close
- Domestic psychology
- States and phenomena of psyche
- Social psychology
- Соционика
- Classics of psychology
- About psychology popularly
- General psychology
- Bases of psychology
- Branch psychology
- Practice of psychology
- Close
- Religion and spiritual literature
- Esoterics
- Close
- Books on psychology
- Publicism and magazines
- Magazines
- Almanacs
- Newspapers
- Magazines
- Automagazines
- Analytical magazines
- Business-magazines
- Child's magazines
- Woman magazines
- Magazines about a house and family
- Magazines about leisure and entertainments
- Magazine editions
- Computer magazines
- Literary magazines
- Medical magazines
- Youth magazines
- Masculine magazines
- Popular scientific magazines
- Research and practice magazines
- Social and political magazines
- Religious magazines
- Sporting magazines
- Финансово-экономические magazines
- Legal magazines
- Close
- Collections
- Close
- Subcastes
- Publicism literature
- Close
- Magazines
- To the parents
- Serious reading
- Sport, health, beauty
- Hobby, leisure
- Children's literature
- Programming
- Close
- Close
- About us
- Delivery
- Payment
- Return
- Contacts
Media planning for 100
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
The book outlines the features of popular advertising media and discusses the basic principles of media planning. Based on domestic and foreign experience, the author explains in detail and clearly what is needed to create the optimal concept of an advertising campaign, how to develop an effective advertising plan and what methods of testing the results are necessary. The book will be useful to employees of advertising departments of companies, media and advertising agencies. In addition, the book is of interest to students and teachers of disciplines related to advertising.
FL/932263/R
Data sheet
- Name of the Author
- Александр Назайкин Николаевич
- Language
- Russian
5 books by the same author:
Products from this category:
The book outlines the features of popular advertising media and discusses the basic principles of media planning. Based on domestic and foreign experience, t...