Media planning for 100
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The book outlines the features of popular advertising media and discusses the basic principles of media planning. Based on domestic and foreign experience, the author explains in detail and clearly what is needed to create the optimal concept of an advertising campaign, how to develop an effective advertising plan and what methods of testing the results are necessary. The book will be useful to employees of advertising departments of companies, media and advertising agencies. In addition, the book is of interest to students and teachers of disciplines related to advertising.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/932263/UA
Data sheet
- Name of the Author
- Александр Назайкин Николаевич
- Language
- Ukrainian
- Release date
- 2007
11 books by the same author:
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The book outlines the features of popular advertising media and discusses the basic principles of media planning. Based on domestic and foreign experience, t...