The book discusses the main aspects of advertising illustration. Based on domestic experience, the author explains in detail and popularly what and how ad creators need to do in order to get the greatest success from the use of visual media. The book is designed for readers who are involved in advertising by nature of their activities: copywriters, entrepreneurs - representatives of small, medium and large companies , media workers and advertising agencies. In addition, the book is of interest to students and teachers of disciplines related to advertising.