Advertising copy practice
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The book discusses the main aspects of working on advertising text. Based mainly on domestic experience, the author explains in detail and popularly how effective advertising texts are created. The book is intended for readers who, by the nature of their activities, are involved in advertising in the advertising departments of companies, the media, and advertising agencies. In addition, the book is of interest to students and teachers of disciplines related to advertising.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/752429/UA
Data sheet
- Name of the Author
- Александр Назайкин Николаевич
- Language
- Ukrainian
- Release date
- 2003
11 books by the same author:
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The book discusses the main aspects of working on advertising text. Based mainly on domestic experience, the author explains in detail and popularly how effe...