The book examines various aspects of classified advertising - one of the most important modern marketing tools. Based on global and domestic experience, the author explains in detail and popularly how advertisers and the media can mutually benefit from the unique opportunities of this type of advertising. The manual is designed for readers who, by the nature of their activities, are involved in advertising: media workers, entrepreneurs - representatives of small, medium and large companies. The book will also be of interest to students and teachers of disciplines related to advertising.