Advertising copy practice
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The book discusses the main aspects of working on advertising text. Based mainly on domestic experience, the author explains in detail and popularly how effective advertising texts are created. The book is intended for readers who, by the nature of their activities, are involved in advertising in the advertising departments of companies, the media, and advertising agencies. In addition, the book is of interest to students and teachers of disciplines related to advertising.
FL/752429/R
Data sheet
- Name of the Author
- Александр Назайкин Николаевич
- Language
- Russian
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The book discusses the main aspects of working on advertising text. Based mainly on domestic experience, the author explains in detail and popularly how effe...