How can you get what you want from people, gracefully and quietly? What phrases and words convince, guide and protect? If you want to get support, successfully negotiate, defend your opinion and become an authoritative leader, this book will help you win and take the position you deserve. You will master overt and covert methods of persuasion. Most books on persuasion offer tricks that claim to allow you to control your mind, but this is a myth. Here are only scientifically proven methods formulated by the best researchers, marketers, leaders and negotiators in the world. You'll learn how to change people's thinking—and in a subtle way.