In this book, I've compiled the best available psychology research that can be used to enhance your attractiveness—literally, scientifically, and in proven ways. Some of it may seem obvious, but that's because... to them, what was known at the subconscious level has now passed into the category of conscious knowledge. Many of these studies have illuminated very profound aspects of attraction—in some ways, perhaps completely unexpected by human understanding and psychological science. The fact is that these findings work because of the way our brains have been programmed for millennia. We may not always be aware of when or how, but they undoubtedly influence our image of the person we want to be around. The 16 studies in this book will show you proven ways to learn how to win others over and make them like you, be funny, persuasive, trustworthy, reliable and attractive. You will find out why we do well with some people and never with others. This is the science of attractiveness. Our leaders, politicians and most charismatic friends did not become this way by chance or because of luck! Whether they realize it or not, they are applying much of what this book teaches. Now it's your turn.