The ability to start: from complete apathy to full speed. Forget the phrase “I’ll do it later..l People generally tend to take the path of least resistance. And often this leads to doing nothing. Yes, it's comfortable. But you need to be able to “switch to a higher gear.” In this book you will learn how to do this. You will understand the psychology of motivation (and procrastination) and learn how to use it in practice to your own benefit. The book “Triggers of Motivation” will help you look into the very depths of such a subject as motivation: how it works , how you can put an end to the tendency towards laziness and procrastination. You will learn to stimulate motivation by knowing its physical and psychological background. This book will help you give your brain what it wants... while "switching on" and pushing you toward your goals. You'll learn how to activate your motivation and action triggers on command. Patrick King is an international best-selling author. Sales of his books have exceeded a million copies. His writings are based on a wide variety of sources, research, academic experience, coaching and real-life knowledge. Once upon a time, he managed to transform himself from a lazy, apathetic personality into a person with truly limitless motivation. So he can relate to your struggle for motivation! You'll transform your thinking and multiply your results - no matter how lazy you are.• The scientific and biological basis of motivation.• The science of how to take action and gain momentum for growth.• Exit plans from apathy and the beginning of active actions.• Review of types of motivation: external, internal, instinctive motivation; drivers; cognitive needs; bribery, etc.