A top manager, as a rule, believes that he knows how to look for work on his own; however, at the same time, it is (not always) possible to figure out what is effective from the various recommendations (often very different) for finding a job on your own; whereas the top manager could have been working for a long time. Current trends and tendencies in the labor market determine, among other things, the demand for top managers. Business phenomena such as digitalization, etc. lead to the fact that at the same time top applicants need to expand (change of specialization in the profession / change of profession, industry) the scope of their professional work experience and business knowledge, and also , that the labor intensity of finding a job for such top applicants increases significantly, since when developing and implementing a strategy for business promotion of a manager in the labor market, it is necessary to combine all the diverse work experience of the top applicant, which should be complementary and interlogical.