PR

Competition between brands is becoming tougher every day. The battle for buyers is being waged not only in the capital - it is already unfolding in the regio...

The most concise and accessible modern fundamental training course, which outlines the basics of the theory and practice of marketing. The entire complex of ...

This book provides answers to questions from real top managers who are faced with the task of improving their company's marketing. Do you need to hire a mark...

"Moralizing the Illiterate" is a short, frank story about life and upbringing in the system that was built before us, but we must join it from early childhoo...

This book was written for those who want to get their dream job, even without experience in their chosen field. The author teaches how to correctly conduct s...

This book is a complete guide to system analysis of customer experience and loyalty. Using examples from real practice, it describes in detail how the method...

This book tells in detail about the most important economic and social phenomenon of our time, which Uber, Airbnb, Amazon, Alibaba, PayPal, eBay and other mo...

If nothing changes, then you are already dead. This is exactly what management guru Itzhak Adizes thinks. Changes have always been and will always be, it’s j...

Do you know about anniversaries that: 90% are celebrated without a goal or plan 80% do not go according to the script 70% of employees believe that it would ...

The book consistently and in detail describes 77 powerful manipulations that people encounter all the time. Moreover, most of the techniques are not used by ...

The book “Oil and Gas” is an accessible presentation of the training course “Introduction to the Oil and Gas Business”. This training course reveals the basi...