Platform revolution. How online markets are changing the economy - and how to make them work for you

Platform revolution. How online markets are changing the economy - and how to make them work for you

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This book tells in detail about the most important economic and social phenomenon of our time, which Uber, Airbnb, Amazon, Alibaba, PayPal, eBay and other most dynamically growing brands have put into their service, namely platforms - a new business model that uses technologies for connecting people, organizations and resources in an interactive ecosystem. If you want to learn what platforms are, how they work, how companies using this model are structured, and how to create a successful platform business, then this book is for you. “Platform Revolution” will allow you to easily navigate the new, changing world in which we all live, work and play. Published in Russian for the first time.

FL/201419/R

Data sheet

Name of the Author
Джеффри Паркер
Маршалл ван Альстин
Санджит Чаудари
Language
Russian

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Platform revolution. How online markets are changing the economy - and how to make them work for you

This book tells in detail about the most important economic and social phenomenon of our time, which Uber, Airbnb, Amazon, Alibaba, PayPal, eBay and other mo...

Write your review

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