Marketing arithmetic for top officials
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This book provides answers to questions from real top managers who are faced with the task of improving their company's marketing. Do you need to hire a marketing specialist? Set him the right tasks and motivate him correctly? Control his work without suppressing his initiative? Igor Mann, a leading marketing specialist in Russia, author of the books “Marketing 100%”, “Marketing Machine” and others, answers you. The book will bring the greatest benefit to business owners (small and medium-sized), shareholders and top managers who want to improve marketing in your company.
FL/388871/R
Data sheet
- Name of the Author
- Игорь Манн Борисович
- Language
- Russian
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This book provides answers to questions from real top managers who are faced with the task of improving their company's marketing. Do you need to hire a mark...