The most concise and accessible modern fundamental training course, which outlines the basics of the theory and practice of marketing. The entire complex of mechanisms and basic elements of marketing activities is described. It is shown how to use marketing in the conditions of the Russian economy in transition, how to formulate a business strategy based on the marketing concept, how to solve problems that arise in the work of managers, economists and other specialists of organizations. Intended for students, teachers, managers and specialists of enterprises and organizations , entrepreneurs.