PR

The VOLVO Restructuring business case is a universal educational kit that can be used by both teachers and students of economic universities. The kit contain...

The methods presented in the book create word of mouth within a few days after the introduction of promotions. You will understand how to make money not only...

Living and creating in the era of cosmic speeds is interesting! The movement of information, people and processes, instantaneous change and global uncertaint...

Despite the 20-year triumphant march of public relations technologies (known to the general public as PR) across Russia, most manuals and guides on PR in our...

The heroine of the novel is a young girl building a career. The author shows her first in pursuit of the coveted position of a top manager in a regional adve...

This book by the father of neuromarketing, David Lewis, explores how advertisers can drive sales and influence consumer emotions using color, smell, catchy s...

Elon Musk is an entrepreneur, engineer and inventor, and also a great dreamer and a person who is not just striving for wealth, but is looking for answers to...

Korolev was once asked: “Who can guarantee that the Moon is solid?” The answer to this question could cost lives; no one wanted to take responsibility. And K...

“Image is nothing, thirst is everything!” – the slogan is really good. This slogan only works when you are relaxing imposingly in hot countries. Under what c...

How to win a war—an irreconcilable war of brands? How to make a brand invincible? How to avoid mistakes in the branding process? After all, even the most fam...

No matter how bright your advertising message is, it can get lost in the information noise - among the millions of posts and videos that appear daily. But yo...

Each of us, at least once, got into trouble that changed our lives. Difficulties, troubles and problems made the will stronger and tempered the mind. The her...