Do you know about anniversaries that: 90% are celebrated without a goal or plan 80% do not go according to the script 70% of employees believe that it would be better if the money was given to them 50% of guests regret wasting their time 40% of the budgets of each anniversary are wasted or wasted 30% of those chosen the organizers are satisfied with the venues 20% receive decent content (photos, videos) 10% of companies use the event for the necessary PR 1% of managers are completely satisfied with everything in the end How can you get over 90% based on the above and many other indicators? Answers in the book from a specialist who has discussed over 700 events with customers .