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Whole Foods Market founder John McKee and Professor Raj Sisodia talk in their book about organizations that serve both their own and the public interest, cre...

This book is not only about the technique of selling difficult choice products, but also about the “content” of the sale; about selling information that shou...

Book “Crisis - and you are a Winner. Doubling the profit of your company in difficult times" is a short but succinct guide to surviving a crisis, aimed at mo...

What is direct marketing? Without knowing for sure, you will try to simply translate this term from English. This is "direct marketing". Why direct? The whol...

The book contains a description of modern techniques, techniques and tricks of successful sales, which are usually kept secret or revealed only at expensive ...

Startup Guide combines practical recommendations and tools for creating an Internet startup - from the emergence of an idea to practical implementation, laun...

The book talks about how, by improving your products, to make them indispensable. Drawing on years of research and extensive practical experience, Nir Eyal a...

This publication examines the mechanisms for the formation of an innovative system of a research and production enterprise of the aerospace complex. Based on...

The theory of natural selection, formulated by Darwin, is true not only for living nature, but also for business - those companies that quickly and accuratel...

“Crossing the Chasm” is considered the main book of one of the most prominent business researchers, Geoffrey Moore. It is dedicated to the marketing of techn...

The book by the world-famous scientist provides a detailed overview of the theoretical and practical foundations of human resource management. Among others, ...

The most effective and only way to build financial security in modern conditions is to create your own business. This is what this book is dedicated to. You ...