Startup Guide combines practical recommendations and tools for creating an Internet startup - from the emergence of an idea to practical implementation, launching on the market and powerful promotion. The authors of the book are leading experts in the venture capital market and successful Russian startupers with extensive experience in their fields, giving the most valuable recommendations to those who want to bring their startup to the level of large business. The authors share purely practical information with readers, giving brief and clear advice on all key aspects of creating an Internet company: how to turn an idea into a product that will be in demand by your audience; how to recruit customers and get them to pay for your product or service; how to build and scale a business model; how to form the right team and much more. The book will be an invaluable source of knowledge and insight for managers and startup owners. Reading it will help you avoid making many offensive mistakes and ruining your budding startup. Witty illustrations by renowned online artist Duran help this vital information stick in your memory.