What is direct marketing? Without knowing for sure, you will try to simply translate this term from English. This is "direct marketing". Why direct? The whole point is that direct marketing is based on direct communication with your client. Unlike advertising, which appeals to everyone indiscriminately. Direct marketing not only simplifies the process of purchasing goods, but also allows you to convey advertising messages to a narrow and, therefore, friendly group of potential consumers. Direct marketing has obvious advantages:• Precise reach potential consumers.• Individualization of messages.• Quick sales.• The ability to measure costs.• Use of databases. Despite the undeniable advantages, not many books on direct marketing, both translated and domestic, have been published, and there are also even less. The authors, in simple and accessible language, tried to convey to a wide audience the most important tools and advantages of direct marketing. The purpose of the book is to help both beginning entrepreneurs and successful companies, solve the most important problem - quickly attract customers at minimal cost. The book provides real examples from the authors’ own many years of experience in the field of marketing and sales. From the book you will learn: - how to develop a single-stage direct marketing campaign, - how to develop a multi-stage direct marketing campaign, - how to form a client base using the simplest means. We are sure that if you apply at least a small part of the tools and knowledge that are given in this book, then: - firstly, you will save money or not simply throw it away, - secondly, you can clearly calculate how much your client costs you, - thirdly, you can the most important part of your business carry in your pocket. The book is addressed to those who want to reduce advertising and marketing costs, accurately find out the price of a new client and receive tools for attracting clients that have been repeatedly tested by the authors at minimal cost.