Bridging the chasm. How to bring a technology product to the mass market
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“Crossing the Chasm” is considered the main book of one of the most prominent business researchers, Geoffrey Moore. It is dedicated to the marketing of technological products. Its main topic is how to bring a new product to the mass market. Its detailed step-by-step methodology and dozens of examples make it a fascinating and rewarding read for business leaders looking to lead the innovation market. Careful reading will save valuable company resources by choosing the right direction of investment.
FL/651474/R
Data sheet
- Name of the Author
- Джеффри Мур А.
- Language
- Russian
- Translator
- Константин Головинский
3 books by the same author:
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“Crossing the Chasm” is considered the main book of one of the most prominent business researchers, Geoffrey Moore. It is dedicated to the marketing of techn...