The book contains a description of modern techniques, techniques and tricks of successful sales, which are usually kept secret or revealed only at expensive trainings and seminars. The author of the book is a successful salesman and business consultant. Unlike trading theorists, he knows very well what he talks and writes about: for more than twenty-five years, he sold everything - from bricks to airplanes! All chapters of the book are an ideal guide for learning the craft of successful trading. You can use ready-made recipes and specific solutions in just a few minutes of reading this book! The book will be of interest to owners and managers of small and medium-sized businesses, for sales and marketing managers, for sales department employees and for all people who sell something.