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In this book, long-time manager Denny Striegl and business consultant Frank Switek talk about how to build a successful management career and achieve company...
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E-mail marketing successfully helps online stores make profit from their established customer base. And if you don’t want to pay for the services of professi...
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Sometimes smooth correction is not enough. There are situations when, in order to achieve a new goal, you need to make a leap, achieve a strategic shift, tak...
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Investing is essential to the sustainable long-term growth of any company, and investors need reliable information. Without indicators that reflect the most ...
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For many companies, an untapped source of effective work and growth in the market is the innovative potential of their staff. By effectively managing this re...
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A well-thought-out strategy and its precise execution have always been key factors for business success. But Rich Karlgaard—Forbes magazine publisher, entrep...
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This book is about companies that have abandoned the endless race for growth and profit and focused on more important goals: becoming the best in their busin...
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“Business Copywriting” is the fourth book by Denis Kaplunov, one of the brightest and most successful modern copywriters. From this book you will learn every...
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If your commercial proposals do not bring the desired result, you need to make your approach to its preparation more targeted. Do you just need readers or sa...
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The publication presents exhibition activities in the context of global trends in the business environment of modern Russia. At the management level of an ex...
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How to write so that you are READ? Where to start practically and how to finish the text? How can you make him a real “live seller”? How to make sure that th...
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Very few people understand how to properly use social networks for business. Meanwhile, this is a powerful and practically free tool that allows you to gathe...