For many companies, an untapped source of effective work and growth in the market is the innovative potential of their staff. By effectively managing this resource, you can not only ensure the survival of a business in a fiercely competitive environment, but also find opportunities for company growth. This book introduces useful techniques and methodologies that will help you build creativity and innovation into everyday business processes, revitalizing the creative potential of your company and develop a new, innovative management style. The book can be recommended for managers and top managers of companies in any industry, entrepreneurs and business owners, corporate management specialists, business analysts, business development managers and innovation managers, and will also be useful for students of MBA programs and students receiving business education.