The publication presents exhibition activities in the context of global trends in the business environment of modern Russia. At the management level of an exhibition enterprise, the issues of developing a market offer, pricing strategy, distribution, communication policy of the enterprise, development of organizational structures and internal marketing in an exhibition organization are analyzed. On the pages of the new textbook, the authors answer questions important for exhibition professionals: - how to do useful, professional and modern exhibitions and conferences?—how to advertise them effectively and optimally?—how to sell them?Global and domestic practices in this book are “passed” through the prism of the authors’ own experience. It reveals in detail the functions of exhibitions in macroeconomics and enterprise economics, issues of planning and controlling in the field of economic activity, management of distribution and sales channels in the exhibition business, development of marketing communications, advertising, PR, development of parallel exhibition programs, organization of exhibition space. Examples are of particular interest from exhibition practice. The pages of the textbook contain more than 100 original solutions, non-standard approaches to solving certain problems, as well as business cases of successful exhibition projects and near-exhibition events. The publication is a basic textbook for the second higher education MBA program of the Academy of National Economy under the Government of the Russian Federation in the specialization “ Exhibition management.” The audience of the book “Exhibition Management: Management Strategies and Marketing Communications” is not limited only to exhibition exhibitors. It will be interesting and useful to a wide range of specialists in the field of marketing, advertising, PR, employees of municipal and state administration, students of universities and business schools. Recommended by the Accreditation Commission of the Academy of National Economy under the Government of the Russian Federation as a textbook for professional retraining and advanced training programs. Recommended by RUEF as a teaching aid for exhibition business specialists.