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This book is for entrepreneurs and those who want to become one. Both an experienced businessman and a beginner in business will find a lot of useful things ...

A brand is what others think of you. Each of us has it, and in order to be successful, we must be able to model the image we need in the eyes of others. Usin...

Gamification is the application of principles from video games to solve serious problems. Kevin Werbach and Dan Hunter, authors of the world's first course o...

This book is a comprehensive exploration of personal branding and a practical guide to creating one. The authors examine the phenomenon of a brand in princip...

Anita Elbers, a professor at Harvard Business School, reveals in her book the nature of competition in the entertainment industry: long-term success is achie...

We all know the old saying “Knowledge is power”, but we often forget that who you know is much more important than what you know. Connections and relationshi...

Coaching, as a way of teaching people to independently search for knowledge, apply it in life and achieve success, has recently gained great popularity and h...

This book introduces readers to new trends and best practices in HR branding, developing the theme of the previous book in this series, “How to Build an HR B...

Managers at all levels would pay dearly to have dedicated employees working under them, always ready to do more than is expected of them. The book you hold i...

What you need to know and do so that the generation of gamers (those who grew up playing computer games and now come to work in offices) begins to play for y...

Bestselling author and social media expert Gary Vaynerchuk gives invaluable advice on how to connect with customers and stay ahead of the competition. The be...

Mastermind is a methodology that helps you develop and implement projects, as well as achieve your goals. The concept of mastermind is based on the idea of c...