If your commercial proposals do not bring the desired result, you need to make your approach to its preparation more targeted. Do you just need readers or satisfied customers who are willing to pay for your product? A commercial proposal drawn up according to all the rules can increase sales volume, the number of customers and profit per customer. To do this, you need to carefully study these rules and implement them in your business. And then the words “We will make an offer that is difficult to refuse” will become a reality. This book will be useful to anyone involved in sales. The techniques covered in it are universal: they can be easily adapted to any business, and can also be used to compose other selling texts.