E-mail marketing successfully helps online stores make profit from their established customer base. And if you don’t want to pay for the services of professional agencies, but intend to develop e-mail marketing on your own, this book is for you. It contains a clear model for small and medium-sized online stores, taking into account their realities: unwillingness to invest large amounts of money at the start, lack of resources, lack of quality content, as well as the need to receive immediate, clearly traceable financial returns from the tool. Read, implement and multiply your profits!