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Marketing of services
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The textbook contains sections on the marketing of commercial services as an integrated system based on the unity of external and internal marketing.The content of the strategy for managing the service sector is revealed, highlighting the importance of service quality, its organizational mechanism and economic feasibility of using . Comprehensive assessments of the effectiveness of the service are given with the allocation of the value of the indicator of social and business activity and corporate responsibility for the results of work to society.For undergraduate students studying in the direction of training "Trade", as well as masters, merchants, advertisers and business practitioners.
BK/45226991/R
Data sheet
- Name of the Author
- Синяев Vasiliy Vladimirovich, Романенкова Olga Nikolaevna, Синяева Инга Mikhajlovna
- Language
- Russian
- Release date
- 2013
Reviews
Grade
Олександр
12/04/2023
12/04/2023
Маркетинг послуг - це не просто підручник, це справжній керівник
У цій книзі автор докладно розглядає всі аспекти маркетингу комерційних послуг як складної системи, що базується на взаємодії зовнішнього та внутрішнього маркетингу. Вона розкриває стратегії управління сферою обслуговування, наголошуючи на важливості якості послуг, їх організаційному механізмі та економічній доцільності використання. Книга також надає комплексні оцінки ефективності послуг, звертаючи увагу на соціально-ділову активність та корпоративну відповідальність перед суспільством. Для студентів, магістрів, комерсантів, рекламістів та практикуючих підприємців ця книга стане незамінним джерелом знань та інструментом для розвитку в сфері маркетингу послуг. Рекомендую кожному, хто прагне розуміти сучасні тенденції у галузі обслуговування та бажає покращити свої навички у цьому напрямку!
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The divisions, sanctified to marketing of commercial services as complex system based on unity external and internal маркетинга.Раскрыва..., are given in a textbook