That a restaurant became successful and brought in a more return, permanent efforts are needed at local level. The local marketing is operating under bringing in of guests in your restaurant on certain territory.Task of authors of book, restaurant marketing specialists with 22-years-old experience on two, - to do the local marketing simple, clear and comfortable for each as plain as day. Therefore all, that behaves to the local marketing, they suggested to name instruments and distributed these instruments for to 7 circles. The special attention authors spare to the instruments of advancement of restaurant delivery, because exactly this direction of business year-to-year shows a height. In a book the changes of marketing tool are also described in the epoch of диджитализации and омниканальности. you hear about the new standards of business and other changes. A book will be useful to the director on to marketing and local marketing specialist, territorial manager and manager of trade point. Principles are the works described in a book, it is possible to use in any trade network.