Response speed is what determines the success of sales and negotiations. During a conversation (both telephone and face-to-face), there is often not even a couple of seconds to think and formulate a balanced answer. The main weapon in such a situation is the possession of an extensive arsenal of ready-made responses to any response from the counterparty. This book is a treasure trove of the most successful, thoughtful and tested speech modules in the harsh conditions of real sales, which allow you to develop sales scenarios that are suitable specifically for your negotiation situation. If, instead of hackneyed and completely ineffective answers to client objections, you want to get really working phrases, this book is for you!