Scouts and salespeople have one thing in common - the ability to work with people to obtain information. A scout pays for a mistake with his life, a salesman with money, but the methods they use are very similar.

This book describes specialized methods of work from the arsenal of intelligence services used in sales and competitive intelligence. The book is based on the authors' extensive practical experience in various business sectors. The head of the sales department will learn from it special methods for selecting and evaluating sellers; sales manager – recruitment technology, indispensable when working with clients; marketers will learn special effective tools for collecting information about customers and competitors, and the head of the enterprise will read with interest about ways to neutralize threats from competitors.