This breach book based on serious 10-years-old research will help to create you in a company a strong corporate culture, even if initially that was aggressive and destructive. you know, why some prominent leaders stand a defeat, getting in a new environment, and some appear stronger, than seemed. An answer is covered in mutual relations between a leader and corporate "tribe".People are always hammered together in tribes and choose to itself leaders. In the hands of leader there is a further process: he, watching the landmarks of development of command, can do great the tribe, to convert all his cocks into like-minded persons and obtain a grandeur, and a company will become capable on great causes and able to support the bright creative culture independently.A book will be interesting to the students and teachers of business-schools and universities, top-managers, leaders and to the proprietors of companies, directors on marketing, marketing specialists.In Russian language published first.