What corporate culture? How to form her, how to instil to the employees and correct errors? Ben Хоровиц decided to walk up to this theme from the unusual foreshortening to show, as a culture works in different historical and social contexts. On the examples of different leaders of the past and present an author analyses the methods of success and binds them to modern business.A bright, deep and enthralling book will be useful to the leaders, to the leaders of all levels, employees of HR, and also all, who is interested in a corporate culture.In Russian language published first.