Nina Osovitskaya's new book "HR Branding: Talent Management, Online Training, Gamification and 15 More Effective Practices", which continues the HeadHunter Library series, invites readers to get acquainted with the most current trends in building a company's reputation as an employer. Laureates and nominees of the HR Brand Award 2012 contest, differing in geography of presence, scale, professional areas of activity and number of staff, provided original programs aimed both at working with an external target audience and positioning their advantages in the labor market, and at work with existing employees.Projects are aimed at effectively solving the main tasks that business owners, directors and top managers face today: not only attracting, but also retaining talented specialists, increasing their involvement and loyalty to the company, search for new methods to motivate employees and improve their performance, mastering new technologies to provide more flexible and comfortable working conditions, calculating transparent performance indicators, and much more.VimpelCom, Coca-Cola НВС Russia, adidas Group , Mary Kay, Rosatom State Corporation, Sibur and several dozen other companies clearly demonstrate that personnel is their main resource, value and priority, proving the key role of HR policy in increasing financial profit and positive perception of the company's image.< /p>The final section contains research from 2017-2018 and is a snapshot of the current state of the HR environment in such aspects as digitalization, artificial intelligence, and process automation.The book will be of interest not only to owners and managers and HR professionals, but also anyone who seeks to better understand the principles of the functioning of the labor market and, in particular, the daily interaction of employers with candidates and employees.