Made to stick. Why some ideas survive while others die
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Urban legends and conspiracy theories spread at the speed of light. And many important ideas have difficulty finding listeners. The Heath brothers collected interesting cases and derived principles that increase the chance of an idea to survive.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/478066/UA
Data sheet
- Name of the Author
- Дэн Хиз
Чип Хиз - Language
- Ukrainian
- Release date
- 2018
- Translator
- Юлия Мансуровна Гиматова
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Urban legends and conspiracy theories spread at the speed of light. And many important ideas have difficulty finding listeners. The Heath brothers collected ...