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Made to stick. Why some ideas survive while others die
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Urban legends and conspiracy theories spread at the speed of light. And many important ideas have difficulty finding listeners. The Heath brothers collected interesting cases and derived principles that increase the chance of an idea to survive.
FL/478066/R
Data sheet
- Name of the Author
- Дэн Хиз
Чип Хиз - Language
- Russian
- Translator
- Юлия Мансуровна Гиматова
5 books by the same author:
Products from this category:
Urban legends and conspiracy theories spread at the speed of light. And many important ideas have difficulty finding listeners. The Heath brothers collected ...