Contagious. Psychology of word of mouth
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This book not only helps you identify the factors behind popularity, but also offers a set of specific, applied techniques for creating messages or advertising that people will be willing to share with each other. Whatever you do, this book will help you make your product or idea started talking. Published in Russian for the first time.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/248809/UA
Data sheet
- Name of the Author
- Йона Бергер
- Language
- Ukrainian
- Release date
- 2014
- Translator
- Елена Ивченко
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This book not only helps you identify the factors behind popularity, but also offers a set of specific, applied techniques for creating messages or advertisi...