Making decisions is difficult. It's even more difficult to make the right decisions. When it comes to making choices, our brains are imperfect instruments: they are hampered by prejudices, irrational considerations, doubts, and even intuition. How not to get confused and learn to choose the best option for the development of events - without stress and without giving in to your fears? The authors of this book offer four simple steps that will help not only in business, but in all of life. If you strive to make better choices, prepare to become familiar with the four enemies that influence your decisions and the tools you can use to counter them. Published in Russian for the first time.