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The author of the book, Fred Reichheld, suggests that companies ask their customers one question that is vital for the future of any company: will they recommend it to their friends? By the answer to it, you can judge which of them will become your client for life, and whose loyalty is short-lived and who will happily defect to your competitors. The answer to this simple question can reveal a lot about the future of a company. The book provides dozens of examples and a detailed methodology for calculating and assessing customer loyalty indicator.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/935226/UA
Data sheet
- Name of the Author
- Роб Марки
Фред Райхельд - Language
- Ukrainian
- Release date
- 2018
- Translator
- Инна Борымова
Сергей Александрович Филин
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The author of the book, Fred Reichheld, suggests that companies ask their customers one question that is vital for the future of any company: will they recom...