The book contains practical methods and models for building an effective sales system in the wholesale business. The publication provides specific examples and templates for effective actions in the field of B2B sales: increasing profits by increasing margins; increase in the amount of the average check; increase in conversion (from potential clients to real ones); effective work with clients; increase in incoming customer flow; motivation of sales personnel; employee training; work with accounts receivable. Recommended for commercial and regional directors, managers and sales specialists, as well as entrepreneurs.