In this book, marketing guru John Jantsch shares his most valuable lesson: how to make your clients do your marketing, not you.

Flashy advertising and complex media plans no longer work. The real engine of trading is recommendations. People trust reviews from their friends, family, colleagues, and even strangers with similar tastes.

Most business owners and marketers believe that people's recommendations are something they have no control over. In fact, many companies do this. John Jantsch, in his book, presents simple strategies that will help you use the power of recommendations to promote your business:

communicate with your customers. Thanks to social networks, companies of any size can constantly stay in touch with customers;

Sales specialists are a key part of your team. They are the ones who are in contact with customers, and they should be aware of your plans for developing word of mouth marketing;

educate your customers. Recommendations are useful when they are addressed to your target audience. You should encourage your customers to share recommendations with the latter.

Correctly understanding the author's recommendation cycle (awareness - interest - trust - trial - purchase - repeat purchase - recommendation) will help you find more customers who, in turn, they will recommend you to an even larger circle of people.

This practical book will be useful to all companies that strive for growth, but do not have a significant marketing budget.

Who is this book for? /p>

For small and medium business owners and marketers.